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CHOICE TO CHOOSE: The Journey to a Competitive Electricity Market in Texas

On January 1, 2002, Texas took a leap of faith.

In a bold move for the largest electricity market in the U.S. and the 11th largest in the world, ERCOT launched the competitive retail electric market after the blessing by the Texas Legislature in 1999. Why would a state flip the switch on a well-entrenched monopoly marketplace? What drove Texas to empower its citizens with choice for electricity?

Made possible by Direct Energy, "Choice to Choose" travels back to that pivotal time through the experiences of several influential pillars who observed firsthand the momentum that built to that moment of customer choice.

Watch the feature length film here:

For more information contact:

Alle Houstoun
Manager, External Relations

Direct Energy is one of North America's largest energy and energy-related services providers with nearly five million residential and commercial customers. Direct Energy provides customers with choice and support in managing their energy costs through a portfolio of innovative products and services. A subsidiary of Centrica plc (LSE: CNA), one of the world's leading integrated energy companies, Direct Energy operates in 50 U.S. states plus the District of Columbia and 10 provinces in Canada.

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