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Direct Energy Partners with Shell and the Fuel Rewards® Program to Offer Savings at the Pump

Direct Energy® has partnered with the Fuel Rewards® program, a national loyalty program that connects with millions of consumers who enjoy earning cents-per-gallon savings at the pump, to offer existing, and new Fuel Rewards members additional savings opportunities when they enroll as a Direct Energy customer.

The partnership features fuel discounts redeemable at over 13,000 participating Shell stations across the United States. The Fuel Rewards program provides members with cents-per-gallon savings on one of their most frequent purchases – gasoline. Now those members can earn additional savings for every month they are enrolled as a Direct Energy subscriber.

“We are dedicated to bringing consumers choice, convenience, and ways to save money on their energy costs – and we’re glad to have identified a partner that can deliver that,’ said Bill Sweeney, VP of Sales, Marketing, and Customer Experience, Direct Energy. “Offering Fuel Rewards members additional discounts for paying their electric bill fits perfectly with our philosophy of providing everyday value.”

Through this partnership, Fuel Rewards program members who enroll in a qualifying Direct Energy home energy program will earn $0.50 per gallon in fuel savings on purchases of up to 20 gallons of fuel once per month for up to 12 months, redeemable at participating Shell stations.

“As one of the largest residential energy retailers in North America, Direct Energy is an ideal partner for the Fuel Rewards program, one that helps us expand our national footprint and provide valuable fuel savings for electricity services,” said Brian Jefferson, SVP of Business Development for the Fuel Rewards program. “Our partnership demonstrates that U.S. consumers have a strong appetite for coalition and fuel-based loyalty programs, and that using cents-per-gallon savings as a rewards currency is a powerful customer acquisition tool.”

The Fuel Rewards program is one of the country’s most successful coalition loyalty programs because it offers its members, currently over 18 million members, a reward that resonates deeply with them: fuel savings. In fact, U.S. consumers ranked fuel savings as their most-preferred type of reward for three years running, according to the 2017 Road to Rewards report, even when fuel prices are low or fluctuating.

For more information about the Fuel Rewards program, please visit



Direct Energy is one of North America’s largest retail providers of electricity, natural gas, and home and business energy-related services with over four million customers. Direct Energy gives customers choice, simplicity, and innovation where energy, data, and technology meet. A subsidiary of Centrica plc (LSE: CNA), an international energy and services company, Direct Energy, its subsidiaries and/or affiliates, operate in 50 U.S. states plus the District of Columbia and eight provinces in Canada. To learn more about Direct Energy, please visit

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